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Marketing-Cloud-Administrator PDF DEMO:

QUESTION NO: 1
A Marketing Cloud admin is asked to append an Urchin Tracking Module (UTM) variable string to links in emails.
What functionality would allow this?
A. Personalization Builder
B. Web and Mobile Analytics
C. Advertising Studio
D. Web Analytics Connector
Answer: D

QUESTION NO: 2
While setting up Marketing Cloud Connect, a Marketing Cloud admin navigates to the
Marketing Cloud tab in Sales Cloud to complete the integration. The admin then receives the following error message:
- Insufficient User Permissions. You have not been designated as an integrated Marketing Cloud user.
Contact your system administrator The admin notices the Marketing Cloud for AppExchange Admin option is selected when looking at the user settings What action should correct the issue?
A. Reset al passwords to force new tokens
B. Apply the Marketing Cloud for AppExchange User option as well
C. Apply the appropriate user mappings in the CRM configuration
D. Apply the administrator and Marketing Cloud Administrator permission sets to user
Answer: D

QUESTION NO: 3
A user asks a Marketing Cloud admin to review their permissions since they are unable to send an email. The admin reviews the user profile and notices the user has three roles assigned: Content
Creator, Data Manager, and Marketing Cloud Viewer.
What should the admin do to resolve the issue so the user can send an email?
A. Add the Role Marketing Cloud Channel Manager
B. Edit permissions and Grant permissions to Send
C. Remove the Marketing Cloud Viewer Role
D. Edit permissions and deselect Deny for Email Sending!
Answer: B

QUESTION NO: 4
A MC admin wants to sync Contacts from Sales Cloud, but is concerned about the number of
Contacts since not all the contacts will be sent an email.
What should the admin do to ensure only specific Contacts are synced?
A. Filter records created after a specified date
B. Filter existing records in All Subscribers
C. Filter records on a Boolean field
D. Filter records on a formula field
Answer: C

QUESTION NO: 5
The Northern Trail Outfitters (NTO) marketing team is launching a new email campaign. NTO's
Email Specialist wants to perform quality assurance checks on the email prior to send and has asked about using the Validate functionality for this effort.
Which three items will Validate check in an email message?
Choose 3 answers
A. Personalization strings map to attributes or data extension fields
B. Each content area specified in a dynamic content rule exists.
C. Grammar and spelling in the email text is correct.
D. Words or phrases used may trigger spam filters.
E. Correct syntax is used on any AMPScript in the email's code.
Answer: A,B,E

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Updated: May 28, 2022